The thread
I follow.

My journey began with photography, which led me into the worlds of music, artist management, and cultural production. Working with record labels, musicians, film festivals, fashion brands, and later in public relations for luxury hotels and hospitality.

A profound encounter with a spiritual teacher transformed the direction of my life, shifting my focus from communications toward community, consciousness, and service.

In 2012, I co-founded Tribu Records, a creative platform dedicated to preserving and sharing ancestral music and healing traditions. Through this work, I traveled across Mexico, Japan, Peru, Brazil, and beyond, collaborating with traditional musicians, producing retreats, and co-creating the album Xicome with more than thirty artists from around the world.

Since arriving in Tulum in 2019, I have co-created projects that weave together art, nature, community, and ancestral wisdom, including RestAura, IKAL Tulum, and Néctar, with whom I continue to collaborate closely as a core ally. These experiences have shaped my work as a community weaver, creative producer, and bridge between artists, wisdom keepers, organizations, and purpose-driven initiatives.

Today, through XR, I continue this path, honoring everything I have created alongside my collaborators while embracing new partnerships, creative freedom, and a more independent way of serving.

I am inspired by initiatives that honor life, embody the spirit of ayni (sacred reciprocity) and celebrate art, culture, and ancestral wisdom as pathways for genuine human connection and collective transformation.

Whether producing immersive experiences, nurturing strategic partnerships, or supporting visionary initiatives, my intention remains the same: to create spaces where beauty, collaboration, and transformation can flourish for the benefit of all beings.